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"Tenny is one of those exceptional talents with exceptional coding skills combined with outstanding design".
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- Bob Whitehead, co-founder of Activision.
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Service Design  // Design Sprint - Pioneer + Author
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Currently @ Meta Reality labs

LEAD UX engineer

Meta Reality Labs

At Meta (former Facebook) Reality Labs AR working on the first iteration of Meta's A.R. Glasses (Stella/ Orion). Coding and crafting high fidelity prototypes, and improving the Design System to help push the boundaries on rich intuitive user interfaces.
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#UX Engineer
#UX Designer
#iOS Engineering
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HEAD OF UX

NYX A.I.

NYX A.I. is a presence protocol utilizing a proprietary AI and hard science. Soul NFTs (E.I.) can have vast utility, we are starting by experimenting with making introductions based on who people are, not how they look.

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#Head of Design
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UX-ML Research

NYX, UX A.I. Research

This UX Research site is aimed as a recap of the global research leading to NYX's development. I've designed the research methodology,  planned and led its execution beginning to end.
The research runs deeper than I'm able to portray in the website and the prototypes are, of course, outdated, but you can get for sure a glimpse of NYX's product development journey.
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#UX Research

HEAD OF DESIGN

Livework

Partner Director.
Livework is the prime Service Design agency globally. Founded in London in 2001, it was the first agency to introduce Service Design as a practice. In 2009 I joined as a partner and co-founder, leading the design team from research to design and implementation for clients in hundreds of projects, propagating Livework's services to AMER.

#Founder
#Director
#Head of Design
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UX RESEARCH

U.S.E. Report

A global study I've created, using the U.S.E method (published on my book The Service Startup). To quantitatively map consumer journeys, turning them into KPIs for measurable service performance across industries. This was the first time user journeys were quantified into measurable KPIs.  

The USE.Report Global 2015 was based on the consumer journey and the consumer's perception of brand values, services and innovation capabilities. It depicts a balanced vision of how organizations delivery their services in six different countries across the globe.

#UX Research
#Head of UX Research
#Methodology creation

HEAD OF UX DESIGN

Kinds.app

Kinds is the first (web2) prototype of the technology that led to the development of NYX A.I. The prototype is live in the App Store.
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The app runs an ML model that encodes and 'servitizes' the human personality, while giving users the ownership of the data. With an unique data collector and game-like atmosphere it makes it easy for people to store and control access to their personality data.
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#UX Design
#UX Research
#iOS Engineering
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ART 

Virtual Production

I'm a Game Engine artist // Virtual producer.
During the last years my work was displayed in Immersive galleries in NYC and London. This included NFT documentaries, the Ferrymen Beyond the Shroud, and the Ghxsts Experience immersive experiences. Both projections + AR galleries debuted with record attendance in the heart of Manhattan NYC.
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#Game Engine
#Animation
#VFX
#Virtual Production
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UX DESIGN

Vinyl

Vinyl uses machine learning to run a deep roots and influences analysis based on an artist of choice. Choose an artist, hit spin and Vinyl will pop their last album and trace the roots and influences of the artist, suggesting albums by focusing on inheritage rather than "people are also listening to this".
Vinyl is a listen and learn experience in which users travel back in time with their artist of choice deep diving into their influences and roots.  

#UX Design
#UX Research

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UX DESIGN

The Brief (NFX)

The brief is a tool by NFX used by founders when pitching VCs.
The idea in this prototype reboot was to preserve the original brand identity and convert the old website into a web App capable of hosting founders services.
This redesign is based on the concept of actively helping founders in the process of building quality content to present to VCs, instead of being a collector/ organizer tool of this content.

#UX Design
#UX Research

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publications

The Service Startup

(2014 - EN-JP-PT) This book explores how startups and business leaders can integrate Service Design and Lean Startup to create desirable and viable services. The methodology expressed in this piece, the MVS model, is being used by companies like Cisco and GE across the globe. This book was also published in Japan by Hayakawa.

Breaking free...

(2015) A book manifesto stating the reasons why you shouldn't use ONLY Lean Startup to create and accelerate businesses. Instead, project teams should also rely on the service-driven and human-centric power of Service Design. If we are to focus again on a scientific-only approach to entrepreneurship, well… we are in for a tough ride." (...)

Sprint Master's Guide

(2017) The complete guide to service Design Sprints. This book is a comprehensive step by step guide aimed to help you plan and execute service-driven Design Sprints using the MVS - Minimum Valuable Service methodology. It is part of the Design Sprint School Official Curriculum.

Core 77 :: Contributor

Core77 is the world's #1 reference blog for design news and content. In it, Tenny Pinheiro pens the column design @ your service, in which he covers the application of design thinking to service businesses and the complex nuances of our current service economy. Other contributors and columnists include names like Donald Norman and Bill Mogridge. 

DESIGN SPRINT SCHOOL

I've created Design Sprint School as a way to contribute to UX design education around the world. The online bootcamp went on to win many awards as best online design bootcamp and certified thousands of people worldwide.
The program presents a good balance of grounding design theory and Agile UX and Service Design practices. Not only presenting tools or the how but also holding a strong focus on the why.

Design Thinking BR

(2009) A best-seller in Brazil, this book is a deep dive into the roots, reasons whys, applications and myths regarding Design Thinking. Its the #1 choice for understanding Design Thinking in Brazil and is known as the book which started the Design Thinking movement in the country. Published in Brazil by Elsevier PT-BR only.

The Service Startup

(2014 - EN-JP-PT) This book explores how startups and business leaders can integrate Service Design and Lean Startup to create desirable and viable services. The methodology expressed in this piece, the MVS model, is being used by companies like Cisco and GE across the globe. This book was also published in Japan by Hayakawa.

The GV Model Guide

(Coming soon: Fall, 2018) The complete guide to Google Ventures Design Sprints. This book is a comprehensive step by step guide aimed to help you plan and execute Design Sprints using the GV model methodology. It is part of the Design Sprint School Official Curriculum.

RESEARCH METHOD

CSD MATRIX (NN/g)

Nielsen Norman recognized my work and added this tool I've created to the toolbox they teach on their UX certification.
During my many projects there were many tools I've created to tackle the challenges I've faced. I'm a big believer the right design tool should be picked based on the problem at hand. No silver bullets. That said, the matrix CSD is one I kept finding useful to plan UX research on all projects.
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AUTHOR

Design Sprint School

Founder and author of the award winning online Design bootcamp that teaches Design Thinking, UX skills and Design Sprint. Considered top 3 best online Design Schools by Switch-up for four years in a row ahead of General Assembly and other heavy-weight highly funded bootcamps. Combining theory, unique design frameworks, a role-play approach and real practice, the school teaches solid and immediately applicable skills.

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UX DESIGN + CODE

Corky

This is a minimalistic wine store app I designed and coded for a small business.
It uses Apple pay for checkout and machine learning image recognition for scanning labels, like Vivino. It also has some serious custom designed views, singleton (stateless) architecture, core data and GCD queues.
This app was created in hackathon mode and took two weeks from concept to launch.
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#UX Research
#UX Design
#Software engineering

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UX DESIGN + CODE

Angeo.me

An App that allows people to chime in and "angel" you, by gifting some good stuff while you are commuting. The idea was to bridge local shops and commuting routes creating something that would expand the inflow of customers of the shops to people that are not using the same route but want to help. Family members from abroad, or from other states can pay you a cup of coffee for example.

#UX Research
#UX Design
#iOS Engineering

UX DESIGN + CODE

Jung: A Social Game.

Jung is an Ai friend that helps you meet people and make friends at the social spaces you love and often go to. It is an experimental App, with a "RPG" like chat-dialog where users interface with the Ai. The board you see to the right represents the social space. This project evolved into Kinds.app.

#Vision
#UX Research
#UX Design
#Visual Design
#iOS Engineering

UX DESIGN + CODE

Piper, the Weather Cat

What started as a joke between friends became a weather App. Piper the weather cat is a simple, one-screen, spritekit based App. In it a cat dresses for the weather and the weather elements can be spoted animated around the cat. What is cool about it is the weather casting system I've created based on singletons, parsing data from OpenWeather's Api and converting it into scenes full of particle effects.

#Vision
#UX Research
#UX Design
#iOS Engineering

UX DESIGN + CODE

Spheres

An App that allows local shops and entities to broadcast promotions and utility messages to people commuting through a region. The messages are only received if you are located inside the geofence.
A bakery can broadcast about a fresh out of the oven batch, coffee shops can offer coupons on slow hours, the police can broadcast a warning. The idea was to create something that can complement Yelp, being it realtime and connecting people and local services.

#Vision
#UX Research
#UX Design
#iOS Engineering

UX DESIGN + CODE

Firecoins App

An App that supports the live-action immersive game Firewalk. It allows users to rack up and collect firecoins which are in turn released to them whenever they cross a gate or win a challenge. The game is aimed as an immersive Silicon Valley experience for visitors in the valley and simulates, for a week, the ups and downs of startup-life.

#UX Research
#UX Design
#iOS Engineering

DESIGN SPRINTS

Startup Cisco

Designed and implemented the early-stage product management and acceleration methodology (vision, strategy, research, roadmap and metrics) for Cisco in Silicon Valley, with global rollout (Startup CISCO).
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Led and mentored a team of product managers, engineers and designers on numerous product development accelerations and Design Sprints.
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DESIGN THINKING

IDEO

I am proud to have worked along with my colleagues from IDEO on the Latin America version of the HCD ToolKit. Great collaboration with an amazing team. In 2009, IDEO designed and launched the HCD Toolkit, a first-of-its-kind book that laid out how and why human-centered design can impact the social sector. In short order, a community of designers, entrepreneurs, and social sector innovators embraced it, buying and downloading over 150,000 copies.
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Service design

LR Group

During my two years in Africa I've designed service experiences for the public and private sectors in Angola. Projects ranged from complete restructuring and process design for ministries to direct to consumer products and service ecosystems in industries like agriculture, healthcare and telecom.

#Product Manager
#Project Manager
#Service Designer
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SERVICE DESIGN

The School for Service Innovation (EISE)

The Service Innovation school I designed in 2011. The vision was to create a Bauhaus for Service Design. The curriculum moved beyond  Service Design to encompass arts and cognitive sciences. Eise kick started the Service Innovation ecosystem in Brazil. Today, over 70% of the people working with Service Design in Brazil are somewhat related to the school.
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SERVICE DESIGN

Hivelab.co


Hivelab provides product acceleration by employing product design processes and approaches within Design Sprint timeframes. As an example, over 35 products were accelerated for Cisco in Silicon Valley and across the globe. Clients include Softbank, Cisco, Magic, GE, Microsoft, Metlife and others.

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SERVICE DESIGN

SprintMaster.co

SprintMaster.co is a community of Design Sprint Masters that have been fostering change across the globe one sprint at a time. The Sprint Masters' Community has presence in many different continents and it keeps growing. I believe the future of Service Design lies in treating it as a teachable super power not a academic discipline.  


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UX-AI REsearch

Me.Mo App

Me.Mo is a listener, like a Man-In-The-Middle, that hacks through all the communication channels its allowed to and spontaneously compiles memory dumps out of peoples experiences and exchanges online.
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These contextual memory dumps can then be consumed via user and SaaS interfaces.

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UX Design

INSPRD

INSPRD is an app that allows you to connect to specific content you choose from social media profiles you follow. With INSPRD you don't follow people, only the relevant content from them you care about.
INSPRD is your way to connect to people and follow only the things they do that really inspires you.

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From the people I've worked with

Serial entrepreneur, UX/ Product/ Service designer, IOS Developer and Author.


"One of those exceptional talents with exceptional coding skills combined with creative design. As a team player he was well liked and energetic too. (...)"
- Bob Whitehead, Co-founder, Activision. (2017)

"Tenny has a design and UX background which I believe makes him an even better iOS developer. He is also passionate enough about design that he has at times opted to design UI elements from scratch instead of using frameworks like UIKit. It takes a deep understanding and great creativity in order to do this."
- S. Blades, Senior Engineer, Paypal (2014).

"Tenny approach to Service Design taps into an inexhaustible source of creativity and innovation. His book, The Service Startup is a trusty roadmap that founders will long keep by their side."
- Jamer Hunt. Dean of Design, Parsons, The New School (2014)

“In this book, Tenny offers some extremely valid and hard-hitting criticism regarding the ideals surrounding  the dictate of building a Minimum Viable Product. Agreed on many fronts but I found his reinvention of these principles when applied to the service industry to be extremely insightful.  The concept of a Minimum Valuable Service is unique, new and sets goals intended to deliver maximum value with measurable results. This is a must read for anyone in the global innovation economy.”
- Rick Rasmussen, GSV.


DETAILS

I wrote this in 2012. It is a manifesto for a Service Innovation School I created back then. I truly believe a shift from product to services, from transactions to relationships, is not only necessary, but it holds the key to the foundation of a more sustainable society.

Photo: Shibuya-Tokyo bookstore.The Service Startup was published in Japan by Hayakawa, and worldwide by Elsevier and CreateSpace in 2014. Two years before Google released SPRINT. It was, de-facto, the first book to introduce a Design Sprint methodology. Regardless of the buzz-marketing created by Google fans out there ;). Don't believe me? Check publication dates on Amazon.

Keynote at SDNC Japan 2016 (Service Design Network Conference) on why Service Design has to embrace Agile. More about it here.

"To work with Tenny is to ride the road of disruption. It does not matter if you are designing experiences, services or processes. You will be able to find a clear path to service innovation."

- Jolivan Lopes, Head of Innovation at Bradesco, The largest bank in the south hemisphere.